Inishowen Artists’ Retreat and Studio

The challenge

Launched in 2022, Inishowen Artists’ Retreat faced the challenges of starting a new accommodation business in the wake of Covid-19, when travel had not yet fully recovered. The goal was to attract creative visitors looking for a retreat space in Donegal, while also appealing to the wider tourist market that would sustain bookings.

A screenshot of the Inishowen Artists' Retreat and Studio website

Our approach

We built a clean, modern website where content could do the talking. The site highlights both the retreat’s facilities and the beauty of the Inishowen area, giving prospective guests a strong sense of place.

Key features include:

  • Booking integration via Airbnb and a Lodgify widget, supported by Lodgify’s channel manager.
  • SEO-focused content strategy targeting keywords for Donegal tourism and creative retreats.
  • Simple, crisp design that reflects the artistic identity of the business while staying accessible to a broad audience.
  • Ground and drone photography carried out by us, ensuring the site conveys both the charm of the cottage and the drama of the surrounding landscape.

By combining practical booking functionality, compelling imagery, and rich content about the area, the site was positioned to appeal both to creative guests and to general tourists.

Culdaff beach in Inishowen, Donegal

The outcome

The site receives around 7,000 views annually, with steady bookings coming through Airbnb and direct website enquiries. Reviews have been excellent — over 50 five-star Airbnb reviews to date — showing that the retreat is resonating with visitors.

As marketing efforts expand, the website provides a solid platform for growth, building visibility in search results and offering a professional digital presence that inspires confidence.

What this shows

This project demonstrates our ability to build growing websites for small tourism operators. By combining clean design, integrated booking tools, and SEO-driven content, we help businesses like Inishowen Artists’ Retreat establish themselves online and attract a steady flow of visitors.

Link to website