Campaign to Protect Rural England, Oxfordshire

The challenge

CPRE Oxfordshire’s website was running on an outdated CMS that lacked mobile responsiveness, SEO capabilities, and modern security features. With over 700 pages (including archives and years of news posts), the site had become cluttered and hard to manage. The national organisation provided a hosted template, but CPRE Oxfordshire needed more flexibility than it allowed while still keeping to the brand’s visual guidelines.

Screenshot of the CPRE Oxfordshire website

Our approach

We migrated the site to WordPress, handling the large content migration by exporting all pages into a spreadsheet, cleaning and restructuring the content, and importing it into a new site. Outdated news was pared back, leaving the most valuable content streamlined and accessible.

Since the national template couldn’t be used directly, we rebuilt its design and layout from scratch inside WordPress. This provided Oxfordshire with a site that looked consistent with the national brand, but was tailored to the needs of a busy local branch.

To improve performance and usability, we:

  • Created custom post types to structure different types of content.
  • Ensured the site was mobile-friendly and SEO-ready.
  • Hardened the site’s security as part of the migration.

The outcome

The new CPRE Oxfordshire site is faster, mobile-friendly, secure, and far easier to manage. By recreating the national template in WordPress, we gave the client the best of both worlds: brand consistency with the flexibility to adapt locally.

The project was delivered on time and to budget, and the client was delighted with the process and the results:

Made in Trenbania created our new branch website in line with national guidelines. Once given the go ahead the whole process moved quickly, communication was good and technical support fast and helpful. Very happy with final result and cost.

CPRE Oxfordshire Communications Manager

What this shows

Large migrations don’t need to be painful. By combining careful planning with technical expertise, we delivered a future-proof website for CPRE Oxfordshire – one that aligns with national branding, improves usability, and provides the flexibility local branches need to manage content confidently.

Link to website