Trading Online Vouchers: Boosting Your Online Success and Empowering Local Businesses in Ireland

Climbers at the top of a climb

Establishing a strong online presence is no longer just an option for businesses – it’s a necessity. Your customers are using the internet to discover, research, and purchase products and services.

For local businesses in Ireland, working out how to do this can be daunting. But there’s help afoot. Trading Online Vouchers.

Trading Online Vouchers are designed to provide support and financial help, offering a gateway for local businesses to level up their online game.

What are Trading Online Vouchers?

Trading Online Vouchers offer eligible Irish businesses up to a maximum of €2,500, or 50% of eligible costs. This is to help them establish a strong online presence through boosting online sales or reaching new markets.

The vouchers can be used for the development or upgrade of an e-commerce website, such as implementing online payments or booking systems, invest in digital marketing strategies and receive training and advice on selling online more effectively.

Other usage includes purchase of internet-related software, online advertising, development of an app and consultation or training with appropriate experts.

Eligible businesses have 10 employees or less, an annual turnover of €2 million or less and have been trading for minimum of 6 months.

Ineligible projects include those with charitable status, commercial semi-state companies, “not for profit” organisations, trade associations and company representation bodies such as Chambers of Commerce.

Vouchers cannot be used for the development of ‘brochure’ websites (websites that don’t have an e-commerce element), purchase of non-internet related software and anything other than an online trading related activity.

The initiative is supported by Department of Enterprise, Trade and Employment (DETE) and the Local Enterprise Office (LEO) under the Government’s National Digital Strategy.

Your Detailed Guide to Applying for a Trading Online Voucher in Ireland

Not many of us enjoy writing out long answers to funding questions, but with this short step-by-step guide, you’ll find it easy to get started. Follow these steps and useful tips and tricks to help ensure a successful application.

Step 1: Check Your Eligibility

Before you begin, it’s essential to ensure that your business qualifies for the Trading Online Voucher Scheme. To be eligible, your business should have a turnover of less than €2 million, up to 10 employees, have been trading for a minimum of 6 months, be located in the Republic of Ireland, and have a limited or no e-commerce presence.

Step 2: Attend an Information Seminar

The Local Enterprise Office (LEO) holds regular information seminars about the Trading Online Voucher Scheme. Attendance at one of these seminars is a prerequisite for applying. These sessions provide valuable insights into the scheme and how it can benefit your business.

Step 3: Prepare Your Application

Now it’s time to prepare your application. You’ll need to provide details about your business, including your current online presence, what you hope to achieve with the voucher, and how you plan to accomplish your goals. Be as detailed as possible in explaining how the voucher will improve your business and increase sales.

Step 4: Submit Your Application

Once your application is complete, submit it to your local LEO. They will review your application and determine if your business is a good fit for the scheme.

Tips and Tricks for a Successful Application

  1. Be Clear and Concise: Clearly articulate your business needs and how the voucher will help meet those needs. Avoid jargon and keep your language simple and straightforward.
  2. Showcase Your Commitment: Demonstrate your commitment to improving your online presence. Show that you’re willing to invest time and resources into making the most of the voucher.
  3. Have a Solid Plan: Having a well-thought-out plan for how you will use the voucher can greatly increase your chances of approval. This plan should include measurable goals and a timeline for achieving them.
  4. Seek Professional Advice: Consider seeking advice from a digital marketing professional or agency. They can help you create a robust plan and make your application stand out.

Applying for a Trading Online Voucher can be a game-changer for your business. With these steps and tips, you’re well on your way to enhancing your online presence and reaching new markets. Good luck!