Search Engine Optimization (SEO)
Marketing plans to get your website in front of your customers to help your business or charity grow.
Having a website that looks great is the first step. Getting people to visit your website and take action is the next!
Search engine optimization
Every website we build is set up ready to be found. This comes from a balance between your content (the words and images) and the code behind your content. We follow the latest standards to help your website rank well in search results.
Advertising
Advertising on search engines or social media can be a great way to reach a new audience. Campaigns need to be well researched and well managed to make the best use of your money.
Analytics
Data is gold. Understanding where your visitors come from, how they find you and how they interact with your website once there can make the difference between success and failure.
Search engine optimization
Keyword research
We can identify the keywords (the words and phrases your customers use when searching online). We can monitor performance and re-prioritise and re-target over time.
Content SEO
Your content is what people are looking for. Great content can rank really high in search results and that's where your 'organic' traffic will come from. We can help you write your content or do it for you.
Behind-the-scenes SEO
There's a lot of technical code that we add to all our websites that will really help your website rank. We follow only best practice to get this right for you.
Strategy
It's always good to work out an overall strategy to your SEO so that you, your team and anybody else that helps you, are all working in the same direction. We can help you with your SEO strategy.
Off-site advertising
Ad creation and targeting
We can create compelling ads that send the right people to the right place on your website. These are people who may be ready to buy now.
Budget management and performance analysis
Carefully strategies can generate the highest possible return on investment. We can help manage your budget and see which ads are performing best.
Landing pages and funnels
Your ads should be sending visitors to specific pages on your website - pages that are designed to focus their minds on your offer. We can design your offer and landing pages to achieve your goals.
Strategy
Working out your strategy is an essential step to maximise the benefit to you and your potential customers.
Analytics
Google Analytics 4
We set up Google Analytics 4 on every website we build. All tracking we implement is compliant with the GDPR and ePrivacy regulations, but provides high-level data that you can use to make decisions.
Advanced data
We can configure Google Analytics 4 to collect and report on deeper and more comprehensive data. This means you can analyze and improve your website's online performance to the nth degree.
Heatmaps
We can set up technology that looks at exactly where people move their cursor or touch their screen when on your website. This can really open your eyes to where visitors reach a blockage on their path to conversion.
Why trust Made in Trenbania to create your website?
We've worked with hundreds of happy clients across the UK and Ireland.
Superb performance
All our websites are fast. They need to be as your customers expect it.
Beautiful designs
Your website will be beautiful. Our designs are clean, moderns and focussed on concerting visitors into customers.
Search Engine Optimized
'Content is king'. What you say on your website is critical, but so is the code behind it and we make sure your website is ready to be found.
Responsive
Your website will work well and look great on all modern devices.
Accessible
We build and test all our websites to ensure they mean accessibilty standards.
Painless process
We will need you to be involved in the design and build process, but we aim to make it as painless as possible.