Vincent Wildlife Trust – Pine Marten knowledge hub

The challenge

Information about pine martens in the public domain was often fragmented and negative. Vincent Wildlife Trust wanted to create a reliable, science-based national resource that could serve multiple groups — from farmers and foresters to journalists, academics, and conservation rangers. They also needed a platform that staff could easily update and manage.

Screenshot of the pinemarten.ie website

Our approach

We designed and built a new website that makes complex information accessible to different user groups. Resources are structured so that content appears in the right place for the right audience — whether that’s practical advice for poultry keepers, conservation insights for rangers, or peer-reviewed research for academics.

Our clean, modern design ensures that the site feels trustworthy and easy to navigate. As with all our projects, we implemented strong performance and security measures to ensure the site runs smoothly and reliably.

A screenshot from pinemarten.ie showing the page with resources for householders

The outcome

The site now attracts almost 30,000 views and 17,000 users annually, reaching stakeholders across Ireland and beyond. It has become a trusted reference point, especially for journalists seeking balanced information about pine martens. For staff, content is easy to manage, update, and categorise, ensuring the site stays relevant and authoritative.

What this shows

This project demonstrates our ability to build complex, dynamic websites that deliver tailored content to multiple audiences. By combining structured content management with thoughtful design, we created a platform that helps Vincent Wildlife Trust share expert knowledge, inform debate, and influence public perception.

Link to website