Your website needs to appear in search results

Your product or service is the best. Now you need to get it in front of potential customers.

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It can be a struggle to get people to visit your website. Even if your product or service is the best, your potential customers won't have the opportunity to engage with you to place that new order if they can't find you.

There are over 1 billion websites on the web. How on earth does your website stand out from the crowd?

That's where SEO, which stands for Search Engine Optimization, comes in. You may or may not have heard of SEO. It doesn't matter.

With any website, whether new or been around forever, it's vital that you appear in Google's search results.

All our websites are set up to help get people to visit your site. After all, no visitors means no customers.

We can create a marketing plan for you and we can continuously tweak things so you get a steady stream of new customers.

Nobody (who is being honest) will guarantee to get you to the top of Google or Bing. Please keep away from anyone making those sorts of claims. Honestly! They can actually harm your online reputation.

So, how can we help you appear in search results?

We discuss the importance of this at the beginning of any web design project. We'll make recommendations based on your specific needs. This is your marketing plan.

This might include an audit of performance on an existing site. We can, for example, highlight keywords (the words and phrases people use when searching online) to 'target'. We can monitor performance and re-prioritise and re-target over time.

Setting goals - ways of measuring your website's success - can really help. Goals might be sales, visitors, leads or people completing a contact form.

Website structure and content

Your website needs to be set up correctly. Pages need to be easy to find and follow a logical structure. Page layouts should present information clearly.

The pages on your website must contain great content that's unique to you. But they should also use good titles, have links pointing to them from other websites. Some of these things are easy to set up with the tools your website will contain.

Your website should also be fast and secure. Google wants all websites this way and uses it as one of the many factors it uses to rank websites. The web hosting that we provide will tick that box. Your site will be super-fast and have the 'S' after the http in the address - this website is - that will show the little padlock in the address bar in your browser.

Screenshot of address bar in Google Chrome

Search Engine Optimization is a bit of a mouthful, but SEO is a bit like exercise. Once you are fit, then your fitness is easier to maintain. It will take time and some work to get your website fit, but once it is, it's easier to keep that way.

Measuring your website's performance

Ultimately, your website is only a success if it achieves your goals. We use tools like Google Analytics and Search Console to measure how well your site is performing in terms of goals and a myriad of other little bits of data that can help to tweak things to make your website even better.

Using a suite of different techniques we can help your website appear in search results. This is a continual process and there's no 'quick fix' - even though you may receive lots of emails claiming to get you to the top of Google!

Ready for the next step?

Tell us about your project so we can help you more in our next conversation.